Australian Health Practitioner Regulation Agency - Advertising hub
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Advertising hub

Advertising hub

Advertising is an important way health practitioners and providers of regulated health services promote their services to the public.

Advertising can influence a consumer’s decision-making about their health care needs. It is important that consumers have access to information that is accurate, not misleading, and is supported by acceptable evidence.

The advertising hub contains the laws and other guidance about how to advertise, resources to help advertisers understand their advertising obligations and to check their advertising is correct, and information for the public including about how to make a complaint and how we manage complaints.

New Guidelines for advertising higher risk non-surgical cosmetic procedures will come into effect on 2 September 2025. Read the advance copy now.

Advertising guidelines and other guidance

Read the advertising guidelines and other guidance about the advertising requirements

Find out more » 

Resources for advertisers

Practical tools and examples to help understand and apply the advertising requirements 

Explore the resources » 

Information for the public

Helpful information for consumers and the public about advertising of regulated health services

Get informed » 

Advertising complaints

Information about how to make a complaint and the complaints process

Learn more » 

Frequently asked questions

Answers to common questions about advertising

Read more » 

Cosmetic surgery advertising guidelines

Guidelines for medical practitioners advertising cosmetic surgery

Read the guidelines » 

FAQs: Cosmetic surgery advertising guidelines

FAQs for medical practitioners about the cosmetic surgery advertising guidelines

Read the FAQs » 

Higher risk cosmetic procedure advertising guidelines

New guidelines in effect from 2 September 2025.

Read the guidelines » 

FAQs: Higher risk cosmetic procedure advertising guidelines

FAQs and supporting materials for the higher risk cosmetic procedure advertising guidelines.

Read the FAQs » 
 
 
Page reviewed 10/07/2025