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Advertising is an important way health practitioners and providers of regulated health services promote their services to the public.
Advertising can influence a consumer’s decision-making about their health care needs. It is important that consumers have access to information that is accurate, not misleading, and is supported by acceptable evidence.
The advertising hub contains the laws and other guidance about how to advertise, resources to help advertisers understand their advertising obligations and to check their advertising is correct, and information for the public including about how to make a complaint and how we manage complaints.
New Guidelines for advertising higher risk non-surgical cosmetic procedures will come into effect on 2 September 2025. Read the advance copy now.
Read the advertising guidelines and other guidance about the advertising requirements
Practical tools and examples to help understand and apply the advertising requirements
Helpful information for consumers and the public about advertising of regulated health services
Information about how to make a complaint and the complaints process
Answers to common questions about advertising
Guidelines for medical practitioners advertising cosmetic surgery
FAQs for medical practitioners about the cosmetic surgery advertising guidelines
New guidelines in effect from 2 September 2025.
FAQs and supporting materials for the higher risk cosmetic procedure advertising guidelines.
