Non-surgical cosmetic procedures

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Ahpra and National Boards are reforming the regulation of registered health practitioners who work in the cosmetics sector in Australia, to improve practice and standards, public safety and informed consumer choice.

After extensive public consultation, we have now published advanced copies of the Guidelines for practitioners who perform non-surgical cosmetic procedures and the Guidelines for advertising higher risk non-surgical cosmetic procedures.

These guidelines will be in effect from 2 September 2025, further strengthening safeguards across the cosmetic industry and will require:

patient welfare before profit
training and education for some professions before they can perform cosmetic procedures
better protection for younger Australians, and
no more airbrushed photos or misleading advertising.

More information on what practitioners can and cannot do under these new guidelines can be found on the advance copy webpages and in the news item.

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Why did Ahpra and National Boards develop new guidelines for non-surgical cosmetic procedures?

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The cosmetic procedures sector has unique features that increase public risk. The guidelines will provide clarity for relevant health practitioners working in this sector and clarity for consumers undergoing non-surgical cosmetic procedures.

Some of the unique features of the non-surgical cosmetic procedures sector included:

a lack of clear information about the qualifications and experience of practitioners in the sector
advertising that minimises the risk and complexity of a procedure or implies unrealistic results
high numbers of young and potentially vulnerable people seeking the procedures
generating demand and ‘upselling’ procedures and products
financial gain competing with and sometimes outweighing patient wellbeing and safety
ongoing cost and frequency of procedures required by patients to maintain outcomes.

Who will the guidelines apply to?

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The practice guidelines will apply to registered health practitioners who work in this area of practice, including but not limited to nurse practitioners, registered nurses, enrolled nurses, dental practitioners, podiatrists and Chinese medicine practitioners.

The advertising guidelines will apply to all those who advertise non-surgical cosmetic procedures performed by registered health practitioners, including businesses, medical practitioners and nurses.

What does this mean for practitioners who currently perform and/or advertise non-surgical cosmetic procedures?

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We know most health practitioners are already doing the right thing to keep the public safe.

In the meantime, while the advance copy of the guidelines are published but not in effect, registered health practitioners¹ who perform non-surgical cosmetic procedures should ensure their practice aligns with their National Board’s code of conduct and any other relevant guidance.

Further, nurses who perform non-surgical cosmetic procedures should ensure their practice aligns with the Nursing and Midwifery Board of Australia Position statement on nurses and cosmetic medical procedures.

In addition, dental practitioners who perform non-surgical cosmetic procedures should ensure their practice aligns with the Dental Board of Australia Fact sheet: The use of botulinum toxin and dermal fillers by dentists and Guidance for registered dental practitioners: Using and supplying teeth whitening products.

All registered health practitioners are also encouraged to read the Medical Board’s practice guidelines.

In the meantime, registered health practitioners who advertise non-surgical cosmetic procedures should:

ensure advertising complies with:
- the National Law advertising requirements
- any obligations set out in the National Boards’ codes of conduct
- the Guidelines for advertising a regulated health service
- Social media: How to meet your obligations under the National Law
read the Medical Board’s cosmetic advertising guidelines.

¹Registered medical practitioners are already subject to the Medical Board’s guidelines https://www.medicalboard.gov.au/Codes-Guidelines-Policies/Cosmetic-medical-and-surgical-procedures-guidelines.aspx

Information for the public

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What to do if a cosmetic procedure goes wrong?

Call our Cosmetic Surgery Hotline 1300 361 041 or visit the Cosmetic Surgery Hub