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Help & Tips

Resources for advertisers

Check, Correct, Comply.

If you advertise a regulated health service, follow these steps to make sure you comply with the advertising requirements set out at advertising guidelines and other guidance.

  1. Check all your advertising against the advertising requirements (explained in the Guidelines for advertising a regulated health service) and identify any breaches of these requirements.
Check mark.  
  1. Correct any content or claims that breach the advertising requirements.
Check mark.
  1. If you’re still not sure that you comply with the advertising requirements you can seek advice from your:
    • professional association 
    • insurer, and/or 
    • independent legal adviser.
Check mark.
  1. Continue complying with the advertising requirements by regularly checking your advertising and correcting any breaches.
Check mark.

Use the tools and examples below to check and correct your advertising

Acceptable Evidence

Acceptable evidence in health advertising 

Examples

Examples common to all regulated professions

icon

Check and correct your advertising: Self-assessment tool

Advertising icon Titles in health service advertising

Titles in health advertising

Advertising resources - Testimonial Tool

Testimonials: Understanding the requirements

Visual examples of cosmetic surgery advertising

Content warning – sensitive images

Visual examples of cosmetic surgery advertising PDF

The Chinese Medicine, Chiropractic and Osteopathy Boards of Australia have also developed profession-specific examples to help practitioners check and correct advertising of those regulated health services.

Chinese medicine practitioner.

Chinese Medicine examples

Chiropractic practitioner.

Chiropractic examples

Oteopathy practitioner.

Osteopathy examples

 
 
Page reviewed 30/06/2023