Australian Health Practitioner Regulation Agency - Advertising guidelines and other guidance
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Advertising guidelines and other guidance

Advertising hub

Find out about:

New Guidelines for advertising higher risk non-surgical cosmetic procedures will come into effect on 2 September 2025. Read the advance copy now.

Advertising and the law

  • Advertising requirements of the National Law
  • Penalties and other consequences for breaching the advertising requirements
  • Other legislation which may apply when advertising a regulated health service

Guidelines for advertising a regulated health service 

  • About the National Boards and Ahpra
  • About the advertising guidelines
  • Read the advertising guidelines

Summary of the advertising requirements

  • Who do the advertising requirements apply to?
  • What is considered ‘advertising’?
  • Summary of the advertising requirements 

Acceptable evidence framework

  • How to assess if evidence is acceptable to support claims made in advertising 

National Board statements related to advertising

  • Position statements from National Boards related to the advertising requirements and specific topics on advertising, including: COVID-19, paediatrics, vaccination, therapeutic claims of benefit

Social media guidance

  • What is social media?
  • How is the use of social media relevant to practice?
  • Common pitfalls when using social media

Guidelines for registered medical practitioners who advertise cosmetic surgery

  • Read the cosmetic surgery advertising guidelines

Guidelines for advertising higher risk non-surgical cosmetic procedures

  • Read the advance copy of the guidelines
  • Read the FAQs and supporting materials
 
 
Page reviewed 10/07/2025
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