Supporting the public to make informed choices
The National Registration and Accreditation Scheme (the National Scheme) has public safety at its heart.
To help the National Scheme protect the public the Health Practitioner Regulation National Law (the National Law) includes provisions about advertising regulated health services.
Supporting the public to make informed healthcare choices with the right information at the right time is extremely important and advertising can heavily influence a patient’s decision-making around their healthcare needs.
Advertising by healthcare providers and individual health practitioners has increased steadily in recent years, so it’s more important to provide information to help consumers assess the quality of advertising. Information in advertising should be accurate and based on acceptable evidence, however this is not always the case and some advertising practices may mislead patients about the potential benefits of certain health services.
Laws about advertising for health practitioners and healthcare providers hold advertisers accountable for the way they advertise regulated health services.
AHPRA and National Boards regulatory work includes acting on complaints, educating practitioners so they are aware of what is not acceptable and taking action against unlawful advertising in the best interests of all consumers of regulated health services.
In this section you can find out how advertising regulation works under the National Law, about our advertising guidelines and other useful information about advertising for registered health practitioner and consumers.