11 Nov 2019
The Australian Health Practitioner Regulation Agency (AHPRA) and National Boards have published a new guide to help registered health practitioners understand and meet their obligations when using social media.
The guide reminds practitioners that when interacting online, they should maintain professional standards and be aware of the implications of their actions, just as when they interact in person.
The guide does not stop practitioners from engaging online or via social media; instead, it encourages practitioners to act ethically and professionally in any setting.
To help practitioners meet their obligations, the guide also outlines some common pitfalls practitioners may encounter when using social media.
AHPRA CEO Martin Fletcher said, ‘Community trust in registered health practitioners is essential. Whether an online activity can be viewed by the public or is limited to a specific group of people, health practitioners have a responsibility to behave ethically and to maintain professional standards, as in all professional circumstances.’
In using social media, health practitioners should be aware of their obligations under the National Law1, their Board’s Code of conduct, the Advertising guidelines and other relevant legislation, such as privacy legislation.
This guide replaces the Social Media Policy on Boards’ Codes, Guidelines, Policies pages and is available under the Advertising resources section on our website. The guide will be updated as needed.
1 The Health Practitioner Regulation National Law, as in force in each state and territory (the National Law).