20 May 2014
Updated Advertising guidelines published today by National Boards.
National Boards have acted on the feedback they received about the Guidelines for advertising regulated health services (Advertising guidelines) that were released in March and have today published an update.
Anyone who advertises a regulated health service must meet the requirements of the National Law. This includes registered health practitioners, individuals who are not health practitioners and businesses.
No requirements have been added from the previous version, and the update comes in to effect today.
The updated Advertising guidelines were edited to make them clearer, particularly about that:
National Boards would like to thank everyone who provided feedback on the guidelines. Whenever possible, this feedback was taken in to account and used to update the guidelines.
Much of the feedback that was received was about the ban on using testimonials in advertising a regulated health service. This is a requirement of the National Law, which is something National Boards are required to implement. The Terms of reference for a scheduled review of the National Registration and Accreditation Scheme (the scheme regulating registered health practitioners in Australia) include a point relating to advertising, and interested members of the public and health practitioners are able to provide feedback about the legislation. More information is available on the AHMAC website.
Download a PDF of this Media release - Advertising guidelines have been updated to make them clearer - 20 May 2014 (160 KB,PDF)