To protect you the National Law is clear that regulated health services must not be advertised in certain ways. Find out more about what the National Law says on the legislation and guidelines page.
The National Law applies to advertising of a regulated health service, whether it’s by an individual or a business. This advertising should be easy to understand and accurate. Any claims made that certain treatment can help a health condition or your general health need to be based on acceptable evidence. Overall, the advertising should provide you with information so you can make informed decisions about your healthcare.
Unacceptable advertising includes advertising that:
Remember, if you are concerned about the way a health practitioner or regulated health service provider is advertising, please let us know. You can report it as an offence to us.
We have published examples of advertising claims common to all regulated health professions that don’t meet the legal requirements. While these resources have been published to help practitioners and include changes that would help this advertising to comply, they may also be a useful reference tool for consumers when considering advertising about a regulated health service or treatment option.
We are often asked if testimonials are allowed and/or if consumers are able to discuss their experiences about a health practitioner publicly.
Advertisers can’t use testimonials to advertise a regulated health service.
However as a consumer, you can discuss your experiences about a registered health practitioner publicly, even on social media.
The Guidelines for advertising regulated health services and Social media policy are not intended to interfere with your right as a patient to express your healthcare experiences.
Some social media platforms like Facebook and Google can be used to advertise a regulated health service. If this advertising invites you to provide feedback about the service (testimonial), these are prohibited under the National Law and the advertiser (individual or business) will be asked to remove them.